The Everchron logo mark must always contain the full image and text mark. The only exceptions to this rule are app icons and favicons.
Optical kerning, refined weight, and defined clearspace, as well as delineated placement in relation to adjacent content all help to make the logo as instantly recognizable as possible at all sizes and in all contexts.
When possible, the logo should always be presented in our primary brand color Vibrant Blue. When placed on top of background images, such as photography or abstract illustration renders, the logo should be white on darker backgrounds and black on lighter backgrounds.
Our logo is designed to scale to small sizes on print and screen.
The clearspace around the logo is equal to the height of the Everchron image mark.
Sub-brands are distinct products or lines of business geared for particular audiences. They are also used for internal tools and programs. Sub-brands pair the Everchron logo (in Vibrant Blue) with a sub-label set in Inter Italic (in pure black).
The font size of the sub-brand label must have a matching cap size to the Everchron word mark.
What not to do:
Our primary brand colors are “Vibrant Blue”, “Violet Black” and white. They are used to provide accessibility, simplicity, and consistency throughout our brand communications.
Our secondary colors are shades of gray, blue, green and purple.
We use specifically-colored diagonal gradients that are associated with our core app functionalities.
Our primary brand font is Inter (version 3.5). Inter is used for: headlines, subheaders, teaser text, and call-to-action elements. It is never used for longer paragraphs of text or code.
IMB Plex Sans serves as our secondary font. This font is used for long paragraphs of text, both on the web and in print communication. IBM Plex Mono is used for code.
It is important to maintain these type pairings. This allows for clarity, consistency, and a strong hierarchy in all brand communications.